✦ Real Clients. Real Results. ✦

What Happens When You Finally
See the Whole Picture

These aren't lucky launches or one-hit-wonder campaigns.
They're what happens when someone actually looks at your marketing operations — and fixes what's bleeding.

5% → 53% Close rate in 90 days
✦
$151K Revenue in 6 months from zero
✦
$33,949 in program sales On a $1,200 ad budget

Client results achieved through Simply Magic Marketing and its predecessor, Ridgetop Virtual Solutions.


✧ The Approach ✧

Human First. Systems Second. Results Always.

Every engagement starts the same way — not with your tech stack, but with you.

Before I touch a single tool or funnel, I need to understand the person running the business. Your zone of genius. The channels that energize you. The things you're forcing yourself to do that are quietly draining you dry.

Then we build the real picture. Using my PULSE Method, we look at the whole marketing operation — traffic sources, reporting, CAC, AOV, LTV, what's converting and what's not. We find the leaks. Cut the dead weight. Systematize the one or two things genuinely driving your revenue.

The three clients below came in with different businesses, different budgets, and different problems. The common thread? Nobody had ever looked at the whole picture before.

Case Study 01

Optimizing a Lead Magnet Funnel

Tamara — Intuitive Business Coach

The Challenge

  • Close rate stuck below 5% despite solid lead generation
  • Unqualified leads filling up sales calls
  • No tracking beyond initial opt-in rates — flying blind
  • Lead magnet completely disconnected from her actual offers

The Approach

  • Identified the disconnect between her chakra video lead magnet and her business coaching offers
  • Built a new aligned lead magnet and implemented tracking at every funnel stage
  • Improved lead qualification so only the right people booked calls
  • Split-tested two funnels for 30 days, then added a tripwire and nurture sequence

✦ Results in 90 Days

$69,822 Total Revenue 6 VIP clients + 13 DIY participants + 7 passive sales
5% → 53% Close Rate From nearly nothing to over half
$87 Avg. Customer Acquisition Cost 200–250 new leads per month at $9.24 CPL
−2 Sales Calls Per Week Fewer calls, higher close rate — more qualified leads

Case Study 02

Building a Coaching Business from Scratch

Eric — Leadership Coach

The Challenge

  • No list, no website, no social media presence — starting from zero
  • No social proof as a coach
  • Needed lead generation AND operational systems built simultaneously

The Approach

  • Identified his recently published book as a content asset and lead magnet anchor
  • Determined Facebook and LinkedIn as best-fit platforms for his audience
  • Built a simple landing page, content schedule, and page growth strategy
  • Added a quiz for accelerated list building, recurring Facebook Lives, and monthly open coaching calls with a soft pitch opportunity

✦ Results in 6 Months

$151,964 Total Revenue Group mastermind + VIP clients + private group contract
16,037 Facebook Followers From zero to a real community
3,422 Email Subscribers Built from scratch in 6 months
1,421 LinkedIn Connections Targeted, relevant audience growth

Case Study 03

Exceeding Launch Goals on a Limited Budget

Rebecca — Relationship Coach

The Challenge

  • Small, unengaged list — just 600 subscribers
  • Only $1,200 for paid traffic
  • Previous beta launch: just 6 participants
  • No clear picture of which segments were worth targeting

The Approach

  • Identified an existing assessment tool and converted it into an interactive quiz lead magnet
  • Analyzed email engagement by segment to find the highest-converting audience
  • Created customized follow-up sequences for each quiz result
  • Allocated 60% of budget to quiz opt-ins, 40% to retargeting the top-converting segment only
  • Added an organic share contest to maximize free traffic

✦ Results

17 Enrollments Exceeded the "better" goal
$33,949 Total Revenue On $1,200 total ad spend
$70 Avg. Customer Acquisition Cost Precision targeting over spray-and-pray
600 → 1,836 Email List Growth 163 new leads from organic contest alone

✦ Ready to Find Your Leaks? ✦

Your Numbers Are Trying to Tell You Something.

The Revenue Rx is a 90-day fractional engagement. I diagnose and direct. Your team builds. You get clarity, a dashboard, and a system that actually fits how you work.

Not sure where to start? The free Find the Leaks Assessment shows you exactly where your marketing operations are leaking money — before we ever talk.

With MAGIC + Moxie, Pam ✦